Catch up with Innovative Wellness Group as they discuss the drug-free and surgery-free alternative treatments their clinic provides to combat Erectile Dysfunction, chronic pain, and sports injuries. From Acoustic Pressure Wave Therapy to the Vagal Neurostimulator device, striving for an increased quality of life for patients through holistic means is what it’s all about.
MICHAEL: We’re going to be talking about pain and pleasure, and you’ll understand more as we get into the topic. Joining us is Phil and Robert, and they are with Innovative Wellness Group. You’ve been hearing their ads a lot on our radio stations, not only WHP580, but all of our iHeart radio stations, talking about how they can help you deal with pain, whether it’s chronic pain, getting old, sports pain, and also when it comes to pleasure, as in Erectile Dysfunction. We will get into all those topics and more, and you’ll find out what we can’t describe in 60 seconds, 30 seconds, 15 seconds on a regular ad, and use this time in the long-form to learn more about them. So, first of all, let’s talk a little bit about Innovative Wellness Group and what you’re all about.
ROBERT: We’re a health clinic new to the area of South Lebanon down in the medical district, on the south side right off Cornwall Road. We specialize in the treatment of chronic pain, sports injuries, and Erectile Dysfunction.
MICHAEL: How did you decide to start this group?
ROBERT: I’m going to pass that over to the owner of the clinic, Phil, and let him tell everybody how he got into this.
PHIL: Really, to make a long story short, I have a friend of mine that lives out in Southern California, and he has a clinic specializing in E.D., so I flew out and met with him back in the first part of July. I did a lot of research, read a lot of information, and made the decision to open up the clinic on the south side of Lebanon. I thought it would be a good fit for central Pennsylvania, found a nice area, and that’s what we’ve been doing.
MICHAEL: We know you originally from your work when it comes to E.D., but recently, we’ve also been focusing on pain management. Is it the same kind of therapy treatment, or is it two totally separate things?
ROBERT: Well, that’s an interesting question. Both of them help with pain. When it comes to sports injuries and Erectile Dysfunction, we use something called Acoustic Pressure Wave Therapy. On the chronic pain treatment side, we use some new technology called Neurostimulation. So, two different devices, two different types of things that the clinic does.
MICHAEL: It’s kind of interesting, when we were working with these guys, and these guys are open to pretty much anything when it comes to advertising and marketing, and Hannah’s in the studio with us and she’s the Account Executive and their marketing representative for iHeart, and we were talking about this wave technology, and I said to Hannah, “How about I take the sound effect of a Star Wars light saber?” and she says, “Hey, they would go for that!” When I first heard “acoustic wave,” that was the first thing, and you’re trying to make radio advertising theater of the mind. After that came across, we’ve been getting the most comments on that. But, when it comes to technology, as Phil mentioned, too, is that you traveled across the country because of the new technology that’s coming out. When it pertains to E.D., it was that the only treatment was the pill, and now, there was this acoustic wave. Basically, I’ll let you describe it, but E.D. is caused by not enough blood flow, and this opens up the blood flow.
ROBERT: Correct. Acoustic Pressure Wave Therapy is not new technology. I’m a nurse, and this technology has been used since the ‘80s for treating kidney stones. The machine we use is called “low intensity,” which just means the beam of it spreads out and sends the waves in a wider area, where treating kidney stones is “high intensity,” but it’s the same technology. You just mentioned that Erectile Dysfunction, over 90% of it is caused from blocked blood flow to the area. What Acoustic Pressure Wave Therapy does is break up the occlusions because as we age, we get plaque that builds up in our veins and arteries. For most of us, it’s not that big of a deal, but eventually, we end up getting a chest pain or something and go to the family doctor, and he refers you to cardiology, and before you know it, you’re in getting balloons and stints put in because of that blockage. Well, the same thing is happening down in your groin and your penis, and we have to get that blockage removed, and Acoustic Pressure Wave Therapy breaks up that plaque, allowing your body to naturally process it and excrete it. Now, there are side benefits to it. It also creates a micro trauma to the area, and the benefit of that is that it creates new cell tissue growth and new nerve endings. So now, through the series of treatments, we’re going to get that blood flowing where it needs to, because let’s face it, your groin and your penis are highly vascular, so once we get that opened up, the blood can flow unrestricted, engorge the penis, allowing it to become rigid so that you can successfully complete intercourse and end with a now pleasurable-feeling orgasm the way it did back in your 20s.
MICHAEL: That’s really cool. Not to shift away from this, but you talk about how this wave therapy works with kidney stones and how it vibrates it shut, I’ve told my hygienist for years, because I hate to floss, I say, “Why can’t you all just have one of those things where you put my head into this giant thing and it shakes my head and loosens all the plaque and it all falls out?” And she said, “You might be on to something here!” So that’s our next thing, Phil, we’re going to work on this. But, going back to seriousness, I think that explains everything. I guess the problem that you have as a group and a business and we have as men, speaking as a whole, is that a lot of us men won’t seek help. Men won’t seek help to get a cut stitched, or anything else like that, so is that the biggest burden of having men talk about this?
ROBERT: Well, I think because we’re in such a conservative area, it’s almost taboo. Probably a third of our clients, when they call in, you can tell by the tone of the conversation that they’re embarrassed to be talking about it, so I always try to relax them and say, “Listen, I’m a nurse. I’ve seen it all, I’ve done it all, I’ve experienced it all with these people, and it’s okay, you can tell me. I have to ask you personal questions in order to explain things in a manner that you’re going to understand or that pertain to you.” That is a big hurdle, but normally by the end of the conversation, they can reflect back and say, “I’m glad I made this call, and I’m glad I was able to open up.”
MICHAEL: I think that was one of the things, too, that we were talking about before we went on was that we don’t want this to sound too sterile and scripted, but that’s not our program. I said that what’s great about you guys is that you have a sense of humor and you make people feel relaxed. I think that’s very, very important, especially when it comes to men approaching a medical facility. They want to be in the position, maybe not so much like a locker room but pretty close, where you just want to feel relaxed and you want to be open and talk to guys about this stuff, get advice, and then, most importantly, get these things solved.
MICHAEL: The Erectile Dysfunction thing, I think you mentioned how much of the male population is affected, close to 50%?
ROBERT: It’s 50 and 50: At 50 years of age, over 50% of the male population either has Erectile Dysfunction or is starting to get Erectile Dysfunction.
MICHAEL: What are the advantages of your treatment over a pill?
ROBERT: For over 50% of American men who have tried Viagra, Cialis, Levitra, etc., it doesn’t work for them. The reason it doesn’t work for them, as I said earlier, is that they have these occlusions, they have this plaque that is built up in the veins and arteries. Since it’s restricted, and what those products and pharmaceuticals will do is mess with your blood pressure to try to give you the erection, but it doesn’t work because you can’t get the blood flow no matter what you’re going to do. They are prime candidates for us. Then there is the population that use it and it kind of works or does work, but they can’t stand the pharmaceutical side effects: the flushing, the dizziness, the blurred vision; and they don’t like the fact that they have to plan hours ahead of time, with an “Okay, I’m going to be popping this at 5:00 so that by the time I’m done with dinner, I’m ready to do the deed.”
MICHAEL: From a female standpoint, that could have an impact, too. We look at the women who are looking for that time together, and then you have to plan everything and schedule it. And we all know, married and everything, you realize how busy the schedule is, so this is definitely a good solution. Do you get a lot of women, or would you recommend the wife or spouse, to come with them to the consultation?
ROBERT: Absolutely. That’s one of the great things about what we do in helping men with E.D. I realize only one person is getting treated, but two people are reaping the benefit. I don’t know of anything else in the medical field that you can do for somebody that, even though there’s one person getting treated, many people receive benefits from it.
MICHAEL: Learn more by going to the website at innovativewellnessgroup.com or calling at local number (717) 727-1707. I’m going to switch gears here, as we’re about half way through, because while we’re talking about Erectile Dysfunction and how about 50% of males go through this, a lot more people are dealing with pain, chronic pain. Innovative Wellness Group does not just focus on E.D. and men, you’re helping people ease pain. How are you doing that?
ROBERT: I’m happy to say that we are one of the first clinics in Pennsylvania that has some new technology. It’s called a Vagal Neurostimulator, and it’s a tiny little device that attaches to the vagus nerve in the oracle of your ear with a little wire that’s attaches to a device that’s taped underneath your collar line. What it does is sends and electrical impulse to the base of the brain and, in simple terms, what it does is immediately relieves 50% or more of your chronic pain as soon as it’s turned on because it stimulates that vagus nerve which goes throughout the entire body through your parasympathetic nervous system. So, as soon as you turn it on, people are elated because the pain goes away, and they can wean themselves off their pharmaceutical products that a lot of them don’t like taking anymore because it is an opioid and they don’t want to be a person that’s addicted to them. We are starting that very shortly and we look forward to helping a lot of people with their chronic pains, whether it’s lower back pain, neck pain, any kind of neuropathy, or migraines, which are a big one that will benefit from this. Chronic pain treatments are another specialty of ours.
MICHAEL: Explain it to me again about this nerve and how your doing this through the ear?
ROBERT: You have approximately 60,000 fibrous bundles in your body that are attached to the 10th cranial nerve in your neck into the base of the brain. So this (device) sends a very low frequency electrical stimulation to that, telling it, “hey, we’re going to block this. There’s no more reason for you to be suffering from this pain,” and it blocks the parasympathetic nervous system from the pain receptors, the nico- receptors. By doing that, it immediately relieves pain. It’s not a gradual thing. As soon as it’s turned on, the pain is instantaneously relieved.
MICHAEL: Would it be similar to the TENS units?
ROBERT: It’s kind of the same technology. It’s the same thing in that it works off of a specific frequency, but this is different because every nerve bundle works off a different frequency.
MICHAEL: You’re really focusing on getting very, very specific.
MICHAEL: This obviously takes the pain away, but does this treat the actual cause? Is that good or is that bad? You’re easing people of pain, but if there’s something wrong with you…
ROBERT: Right. Well, a lot of people have gone through a surgery to correct the pain, but because the nerves are still sensing the pain, there is no actual pain there, it’s just that the nerve thinks there is. So we’re getting rid of that for them so that they don’t have that pain anymore.
MICHAEL: Sports injuries, let’s talk about that. We have a lot of Weekend Warriors out there. In fact, right now I’m going through doing a little number on my knee while going out for a run, but a lot of people are suffering, or they were athletes and are still going through that pain. You can help them when it comes to sports pain as well, correct?
MICHAEL: Would it be the same thing we were talking about before when we were talking about the chronic pain?
ROBERT: No, the treatment for sports injuries would be the Acoustic Pressure Wave. It’s great for helping things like tennis elbow or golfer’s elbow, which is basically the same thing, plantar fasciitis of the feet (it is most successful at treating plantar fasciitis), carpal tunnel (a lot of the people that work at factories or secretaries doing constant movement of the wrist, it’s very successful at treating that). There is a lot of great reasons to do it because it’s non-invasive, there’s no down time, you’re not going to have any time off of work, and there’s no side effect to it.
MICHAEL: That’s one of the things I wanted to talk to you about, Phil, with the Innovative Wellness Group. Would holistic be a good way to describe your practice?
PHIL: Very much so. Our focus as a group is really to treat pain and things like that with something that’s a non-pharmaceutical type of treatment versus simply prescribing opioids or medications or things like that. We’re really trying to get away from how typical medicine approaches those issues and go with a holistic type of approach.
MICHAEL: That is the big topic right now, as we talk about opioid abuse, more often than not, this isn’t the drug dealer or junkie on the corner, these are athletes, school board presidents, and things like that, and they get addicted to pain killers because they had a bad pain experience and got hooked on the drug. This is where a holistic approach would be beneficial. When it comes to sports injuries, could you give a testimonial to someone that you’ve helped recently?
ROBERT: I have a state police chaplain that stands on his feet a lot, and he has had surgeries in the past on his feet, and he has plantar fasciitis horribly, horribly bad. After one treatment, he stood up and put his shoes on, and said, “Wow. I feel like I’m standing on a cloud.” He was just amazed at how quickly the Acoustic Pressure Wave, or Shockwave worked. When I say “Shockwave,” I’ve had a few customers that have talked to me on the phone think I’m talking about a cattle prod-type thing and I’m literally shocking them, but that’s not the case. But yeah, plantar fasciitis, he got the treatment, and just after his very first treatment when he was getting his shoes back on, he said, “Wow. I feel like I’m standing on a cloud, and I haven’t been without pain in my feet for so long that I forgot what it feels like.”
MICHAEL: When it comes to chronic pain like this, I guess a lot of people out there will say, “Alright, this all sounds great, but how am I supposed to pay for it?” Is there insurance coverage when it comes to chronic pain, Phil?
PHIL: Insurance typically does not cover things with Acoustic Pressure Wave Therapy, however, they will cover it on the chronic pain side with our Neurostimulator device. We just talked about knowing anyone that has had results with this, and I’ll tell you for myself, when I was 12, I had a horse run over me and ripped out all the ligaments in my right knee, and it was supposed to heal back correctly, and it didn’t. I’ve had a lot of pain in that knee, especially the last couple of years. I did six treatments on this and it took the pain level in that knee from an 8 or a 9 down to a 1, and most days I don’t even think about it. It totally got rid of the swelling.
MICHAEL: So, as we wrap up, Robert, tell folks what Innovative Wellness Group is all about and how they can help us.
ROBERT: The best thing we can do for you is take care of whatever ails you when it comes to pain and do it from a holistic approach. We do not promote the use of pharmaceutical products, and in fact, we want to help you get off of them. So, if you’re a very active person and you’re looking for a modality that’s outside the normal thinking, we’re your group because we can treat whatever injury you have in the body, and if it’s chronic, we can help you relieve that pain instantly with something that’s totally covered by Medicare, Tricare, and things like that with no out-of-pocket expense. We think that we’re centrally located to the Harrisburg, Hershey, Redding, Lancaster areas, and we really enjoy seeing the results and seeing people getting treated, and then they share their stories with us. It’s very gratifying as a nurse to be providing treatments for people and getting that positive feedback. It makes you feel like you’re really making a difference in people’s lives.
MICHAEL: It’s the reason you get up in the morning.
ROBERT: Yes, and quality of life is really what it’s all about. When you can improve somebody’s quality of life, that’s our goal.
MICHAEL: You are absolutely right. We’re all getting older and there are pains we thought would never come, but they’re coming, they’re happening. When it comes to E.D. as well, men, women, if you have a problem with that, consider the options that are available at Innovative Wellness Group.
Request a FREE information packet or to schedule a consultation. Follow Innovative Wellness Group on Facebook and Twitter to stay updated!